Nature’s Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. Their purpose is to empower people to transform the lives of pets. They believe the best nutrition comes from healthy, natural ingredients. Nature’s Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy.

    Nature's Variety produces pet food through the brand – Instinct®, the leader in raw pet food.

    Instinct foods are offered in a variety of nutritious choices for your special pet, including Instinct Raw frozen diets, kibble, cans, biscuits, freeze dried raw, and frozen bones. The Instinct brand is the leader in the raw pet food category. Nature's Variety is dedicated to continually bringing innovative products to the market that help more pet parents include raw in their pet’s diet. Nature's variety's wholesome foods are made with integrity and care. They stand behind their products with a 100% satisfaction guarantee.

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